digital shelf analytics company e.fundamentals acquired by CommerceIQ

All the Digital Shelf Analytics You Need to Succeed at Speed & Scale

Turn complex data from hundreds of retailers at the category level into actionable insights that drive sales and win share in ecommerce.

Know exactly what is happening in all the online retailers that are key to your business

Our Digital Shelf Analytics Software helps teams understand performance today with the clear insights needed to optimize for ecommerce growth.    
Monitor Performance
Actionable Insights 
Unlock Category Intelligence
Build Knowledge, Act Faster
Win the Digital Shelf
Win Share, Grow Sales  
Monitor Performance

Measure and Optimize Your  Digital Shelf Performance

Actionable automated daily insights helping you detect opportunities to improve sales performance across every retailer. Eliminate the manual checking.
Maximize Product Visibility on the Digital Shelf.
Monitor Content Compliance with Daily Insights.
Benchmark Shopper Feedback Ratings & Reviews .
Optimize Assortment Promotional Spend and Stock.
Digital Shelf Analytics Platform
Unlock Category Intelligence

A digital Shelf Solution that brings Category Thinking To Life

We combine Category level data with CPG expertise to help you build effective strategies for ecommerce growth.
Full Category Data - Don't Limit your performance visibility.
Know you’re getting your fair share of category growth / visibility .
Our Customer success team deliver training and best practice guidance for winning at eCommerce.
Competitor Intelligence - Know if you are winning, if not who is.
Digital Shelf Analytics Features Overview
Win the digital shelf everywhere

Grow Revenue & Influence ROI Performance online  

Increase sales conversions, and drive brand conversion at scale everywhere.  
Industry leading performance metrics - know exactly how your actions are impacting performance.
The only Digital Shelf Provider to commit to delivering you a 4X ROI year after year. 
See how ad sponsorship, pricing and inventory performance, are impacting your sales performance
Get dedicated insights and strategies that help you grow across all your markets  
Digital Shelf content monitoring and analytics

Win the Digital shelf 

Our Approach Delivers Repeatable Growth

e.fundamentals brings together best in class Digital Shelf Analytics with Seasoned CPG Expertise to empower your front line teams to take the right actions that drive profitable eCommerce growth at the category level across all your major online retailers.

We are fundamentally different with a repeatable playbook for Digital Shelf Success at Scale.
Diagnose Your Ecommerce Performance
Automate the Benchmarking & Monitoring of relevant Digital Shelf Metrics.
Translate Data Into Action
Identify immediate actions for performance improvement.
Transform Your Team
Ramp Up Skills, Competitor Intelligence, Process and Productivity.
Accelerate Sales and Win Share
Bring your category strategy to life and unlock a competitive advantage online.

As Ecommerce Rapidly Evolves, The Brands That Win Are The Ones Who Stick To The Fundamentals 

Fix the Basics - Optimize Digital Shelf Content Icon

Deliver Content Compliance

Ensure your content is accurate across retailers. Know daily what SKUs need your attention and where SEO opportunities exist.
Drive Share of Search Icon

Win Share of Search

Benchmark Search Visibility & placement vs competitors, tackle undiscoverable SKUs. Know where you rank in category across key search terms.
Promote Effectively on Digital Shelf

Promote Effectively

See promotional activity & compliance across your category. Know what media spend and paid promotions are doing to sales, availability & search by retailer. 
Optimize Assortment Icon

Optimize Stock Availability

Know what product availability looks like across your retailers and avoid lost sales opportunities through delisting or stock outs. 
Shopper Ratings & reviews icon

Analyze Ratings & Reviews

See aggregated shopper feedback for all products in your category. Benchmark your product performance vs competitors.
Price monitor on the Digital Shelf icon

Monitor Pricing 

Know how pricing is evolving across your category. Ensure your RRP or promotional products are compliant across the digital shelf of major retailers. 
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Message Effectively

Check retailers are relaying your key selling messages and optimize product pages to utilize media and content opportunities.
Execute Category Vision Icon

Track Retail Media Performance

Track media and display spend in category. Know who and where visibility is being won or lost and get a view on competitor actons. 

Best Platform + Best Partnership = Customer Success

We’ve built the best Customer Success team in the Digital Shelf sector to ensure our clients succeed at speed and scale with e.fundamentals.


In-depth knowledge of how to fully leverage our powerful technology to drive commercial gains, fast!


An unbeatable track record of solving ecommerce growth challenges for all kinds of brands, categories and sectors.

Commercial Commitment

A minimum 4:1 ROI. For every $1 spent with us, we commit to generating a minimum $4 of incremental profit.  


An always on partnership from day 1. Focused Expertise and guidance to keep you ahead.  

Ready to see more?

Book your e.fundamentals demo

Discover why we are the DSA of choice for world-leading CPG brands seeking to gain a competitive advantage on the digital shelf.

A 4X ROI Commitment, the only DSA to commit to results.
Full Category Data - Actionable daily insights gathered from hundreds of retailers.
CPG experts at your side to build knowledge and capability across your teams.
Features and insights designed for key roles in category, ecommerce, sales and marketing teams.

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



444 West Lake Street, 
Suite 1700, 
+1312 416 8580



20 St Thomas Street, 
2nd Floor Runway East,

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