Easy to Buy

Optimize your Share of Search

Boost your digital shelf organic and paid search rankings by measuring your brand against top-performers.
Easy to Buy Overview Video
Drive share of search on the digital shelf

Monitor and improve your search rankings 

We help you oversee how your products rank by keywords and across your retailers. 

Your rankings by keywords and retailers

Make it easy for shoppers to find your products versus your competitors’ on retailer sites. Being in the top 5 search results on page 1 will increase shopper awareness and drive basket conversion.

Trends over time

Measure performance across set time periods to understand what is affecting your search results.  Defend your brand keywords from competitor activity and bidding to improve your product's visibility. 
"Before signing with e.fundamentals we were struggling for visibility on shelf which was really affecting our online sales. Now, with the new platform, we have an eCommerce service that shows and prioritises the actions we need to take to not only fix the basics but also improve the positioning of our products on retailer sites."
Hipp Organic
Karen Hill
Group Product Manager, Hipp Organic

Compare your category share of search

Product visibility is critical on the digital shelf.

We enable you to view your share and understand which actions to take to make your brands more visible

Share of search by brands

Our high-level summary dashboard indicates your search-term share for your keyword across each of your retailers. This data helps you prioritize where to make the improvements that will have the biggest impact on sales.

Weighted share

Compare your brand's visibility versus competitors via a weighted share-of-voice report for your search terms. Our insights enable you to benchmark retailers’ performance against an overall weighted average and identify opportunities to improve.


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

View Our Most Popular resources to help you learn and win on the digital shelf.

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e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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