Sales / Key Account Teams
Insights that enable sales to turn data into profit.
Maximize revenue, identify category opportunities, maintain and grow key accounts. e.fundamentals delivers the insights to fuel your eCommerce performance.
Trusted by top CPG sales and account teams
We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. In addition, they’re providing the support we need to help us maximize our growth and also the expertise to deliver their tool to our wider business.
Nick Sultani
e-Commerce & Digital Category Manager
Why sales love using e.fundamentals to drive category sales and profitability
Automated Digital Shelf Analytics
Daily performance stats on how you are performing across key accounts
We work with you to provide the data you’re looking for to strengthen your digital shelf strategy. We eliminate the need to manually collate data on content, search, and shopper reviews.
Your commercial priorities are our focus
Develop accurate SKU-level forecasts each month based on expected demand, seasons, and promotions
e.fundamentals displays the data that matters to you in a way that is easy to read. Download and share reports as Excel or CSV files.
Plan promotions effectively
Measure the cumulative impact of your promotions, and assess this against your shopper objectives
Track all competitor promotional activity in the category to understand your promotional competitiveness. Understand what is needed to drive trial and or trade-up with your shoppers.
Drive visibility to maximize profits
Know how your positioning impacts your profits on the digital shelf
Account teams use our Easy to Buy fundamental to see where priority SKUs appear on the retailer’s search results. Increase basket conversion by increasing your share of page-1 positions.
Track your banner ads and get the ROI from your spend
Whether you’re running seasonal promotions or driving cross-sell at check-out, we can enable your account team.
Full visibility on eRetail activations shows if your media is fulfilled as agreed, what competitors are doing and how to drive the maximum Return on Investment from ongoing and planned promotions.
Platform overview
Watch our short video to see how e.fundamentals can help your account teams deliver the most profitable eCommerce results.
Manage retailer relations, drive commercials through joint business plans, and remain agile against competitors. Our platform is built by sales and marketing practitioners. Its sole purpose is to help you achieve market share and your volume objectives across the omnichannel.
Ready to optimize your brand for the Digital Shelf Today?
Book a free expert demo of our Digital Shelf Analytics platform now.
One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.
View Our Most Popular resources to help you learn and win on the digital shelf.
The Ultimate Guide to Content Management on the Digital Shelf
Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.
The Digital Shelf Cast - Listen to our latest episode
A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.
Digital Shelf Analytics - Buyers Guide
Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics.
