Category Managers

Insights that develop category leaders from managers.

Detail-driven category teams choose e.fundamentals eCommerce analytics to power new product launches, promotions, distribution and competitor tracking on the digital shelf. 

Benchmark your category strategy

Get one step ahead with the right data. We help you better understand category drivers and the quality of execution of your category strategy across retailers.

Deliver winning product launches

Identify and react quickly to opportunities to make improvements when launching products. We give you real-time visibility of share of SKU, distribution, and share of shelf data on digital and physical shelf updates.

Optimize your digital shelf assortment  

Understand assortment by retailer and price tiers. Identify opportunities and gaps, using the insights to influence your brand’s distribution and share on both the digital and physical shelf.

Supporting leading category teams 

We’re really proud to partner with e.fundamentals. Having assessed the market, they were the only eCommerce analytics provider that showed us how to get beyond fixing the basics and grow our online channel. They’ve put a powerful tool in the hands of our Sales, Marketing & Category teams which will strengthen our relationship with retailers, amplify our activation and keep our business priorities at the heart of the online sales strategy.
Ed Harman
Senior Channel Optimisation Manager, Weetabix

How we help to deliver category growth, both online and in store

Automated Digital Shelf Analytics

No more manual discovery or website checking

We take the heavy lifting out of manual data collecting and reporting. With e.fundamentals you can customize the data you need and when you need it. Set up alerts, access the data, and download the details for actionable results.

Your category objective, our deliverable

We know how critical it is for you to have access to the right data

We provide SKU level data across the digital and physical shelf, with insights to help you drive the presence of your brand and category to support the implementation of your category strategy and drive share growth for your brands

Land your New product launch brilliantly

We help you track performance and visibility of product launches from the start.

Providing analytics on retailer implementation of all new products. Learn from shoppers’ ratings and reviews. Use data to access a full category view of new product listings. Make sure your product can be seen across all retailers.

Eliminate product availability issues

Prevent shoppers switching, always be in stock

We appreciate the issues out-of-stocks can cause for your brand and retailer partners. We provide you with data to support SKU-level monitoring which can help your planning to limit the risks and impact on product availability.

Land the best possible ASSORTMENT mix

We know the value of having the right product assortment mix for online retail 

Using our data, we provide you with a strategic category view of product optimization for your brands.

Grab the ebook 

Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf. 

eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021. 
eCommerce strategy 2021

Ready to optimize your brand for the Digital Shelf Today?

Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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