Shopper Insights

eCommerce analytics for your shopper insight team

Power your team’s Digital Shelf Analytics with rich, digestible information delivered daily by e.fundamentals. 

Fast data on new products

Save time waiting for data. We’ll give you early visibility on new product launch traction and opportunities to course-correct

Full visibility of casual data

We quickly identify changes in your competitors’ pricing or pack-size strategy, providing full visibility of casual data that could be masked in other sources

Harness shopper feedback

We show you data gathered from shoppers’ ratings and reviews on your products and shopping experience across multiple retailers.

Leading shopper insight teams benefit from our powerful category analytics data  

Hipp Organic
I have been very impressed with the service and account management. e.fundamentals always keep me up to date, are quick to answer any ad hoc questions, and give support on specific retailer insights which is helping to inform decisions.
Tamsin Addy
Online Manager

Why insight teams love using our platform for winning in digital commerce

Automated Digital Shelf Analytics

No more manual discovery or website checking.

Enhance your team’s shopper insight analysis with our automated actionable data. You don’t need to wait weeks for EPOS or panel data – we give you instant visibility for quick and smart reactions
digital shelf messaging

Improve New Product awareness

We help you build an immediate picture of new product traction to spot any opportunities to course-correct.

Our data shows you product visibility, share of search and early shopper feedback across multiple retailers. Use our Deliver value that counts fundamental to understand if new products are being launched in your space and how they are being positioned.
execute your ecommerce strategy

Listen to shoppers

Get the feedback needed to act fast

Our Learn from Shoppers Voice fundamental gives you feedback on your product and the shopper experience to address issues in production or supply chain. Make sure perception of your brand mirrors offline studies and that you’re not being rated lower than competitors

Grab the ebook 

NPD Toolkit 2021 - The CPG guide to launching NPD in eCommerce (US & UK).

Download our latest guide to launching NPD in eCommerce a mainstay resource for your Digital Shelf NPD. Get insight into planning NPD for omnichannel success, A 3-Phase plan you can action and the tips on how to analyse NPD performance with our Digital Shelf Analytics. 
NPD ecommerce strategy ebook

Ready to optimize your brand for the Digital Shelf Today?

Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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