Sell the benefits

Deliver effective brand messaging on the digital shelf

Develop compelling brand messaging, optimize product pages and convert shoppers online.

Are your standards being observed?

Optimize your product listings on the digital shelf.

We help you make sure your shoppers can see value and benefit statements clearly at the point of purchase on your digital shelf

The product benefits tracker

See how well your products are represented online and which retailers are using the correct product statements. 

Compliance scoring

Access SKU level data on messaging compliancy across multiple retailers and quickly identify errors and improvement opportunities. 

How your shopper sees it

Images tell you more than words: click into any score to see an exact image of your product listing as well as shoppers’ reviews. This view gives you rich insight into where the description is failing to mention your benefits statements. Use this evidence to encourage your retail partners to make adjustments that will maximize the chances of shoppers choosing your product. 
digital shelf messaging

Evolve your digital shelf brand

Take action to develop a compelling brand story for shoppers.

Our platform helps you understand customer feedback. This enables your teams to turn verbatim comments into engaging and compelling brand messaging.

Leverage your shopper feedback

See quickly what customers love about your product using our insights, and turn this into your brand messaging. Create compelling content to convert your next shopper.

Enhance the shopper experience online

Product pages are functional assets. Make use of sentiment analysis to understand your shoppers’ language and drive basket conversion.
Many of our brands see great success and opportunity in combining rich insight from shopper feedback and applying the themes and sentiments of shoppers into their brand story. It’s a winning combination to drive conversions and sales by talking in your shoppers language. Our Sell the benefits fundamental makes this possible with ease.”
Jake Laxton, Customer Success Manager


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

View Our Most Popular resources to help you learn and win on the digital shelf.

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The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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