Winning campaigns

Promote effectively on the Digital Shelf

Optimize your promotions to drive increased consumption and incremental category growth across your retailers. 

Effective promotions deliver category value for retailers

Promote effectively online

Deliver winning promotions

Maximize the effectiveness of promotional strategies on the digital shelf using our data and insights to support your planning.


Real-time data provides promotional activity analytics for the total category across multiple retailers which can be used to improve your campaign KPIs.

Promotion compliance

Audit your online promotional content across all categories, brands and retailers. Identify opportunities and gaps to optimize your plan to drive more sales.
We chose to partner with e.fundamentals due to the simplicity of the platform and therefore how easy it is for the teams to understand and influence our Perfect eShop scorecard. The ‘added value’ that e.fundamentals delivers, including project consultancy and client success support, means there is always specialist support available to help deliver against our objectives.
Ed Harman
Channel Strategy and eCommerce Lead

Category leadership

Implementing profitable promotions that drive category growth is essential to winning thought leadership with retailers.

Promotional landscape

Deliver category leadership using data which gives you a multiple-brand and retailer view of promotions over time. The SKU-level data provides you with details on length of promotion, depth of deal and the number of brands within the category on offer at the same time. Use this data as part of your brands’ joint business planning and quarterly reviews with retailers, and to help you plan year-on-year activity to grow.

Competitor benchmarking

Understand your competitor activity over time and how this affects your brand’s promotion strategy. By using historical data to evaluate promotions, you can shape future opportunities when planning your activity.

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View Our Most Popular resources to help you learn and win on the digital shelf.

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e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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