Winning campaigns

Track Your Share of eRetail Media

Improve ROI on your retailer media advertising. See performance data that gives you more control and visibility on your share of media.

Track and audit Retail Media ad performance

We help you maximize the efficiency of your banner activity across multiple retailers, categories, and brands.

Brand compliancy

Ensure branded banners are displayed with the correct creative, in the right location, and with the right key messages. 

The best position

Measure the visibility of all banners in any sponsored position, on any retailer, and confirm your banner is being activated in the position and pages you’ve selected.

View competitor banner display activity

Know where your competitors are actively seeking to display banners, then you can plan your media spend more effectively.

Competitor sponsored activity

Category banner tracking gives you insights on historical competitor activity and the media space that’s been used. This allows you to see how often banners are being activated, the type of imagery being displayed, and the brand messaging being communicated.
To really drive Digital Shelf growth, you have to bring agile thinking to how you adapt to a very fast evolving eRetail media landscape."
e.fundamentals digital commerce analytics platform
John Maltman
CEO e.fundamentals
Promote effectively online

Deliver against your media ROI measures

Used in the right way, banner displays increase brand reach and drive sales online.

We help you make sure they’re effectively displayed. Tracking the performance of digital media on retailer websites has never been easier.

Category-level banner analytics  

Our platform automatically tracks activity data at a category level across multiple retailers. Use this customized data to support future e-retail media planning, measure ROI effectiveness, and improve display banner performance.

Grab the ebook 

Banner Display Advertising - The definitive guide for CPGs

Download our definitive guide to tracking, monitoring and driving eRetail media ROI with display banner advertising. Know the trends, Ad types and tracking needed to ensure your success. 


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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