Building Digital Shelf Knowledge and Capability

Sustained Competitive Advantage, We Deliver.

We invest in building the knowledge and capabilities across your teams to win in Digital Commerce.
Digital Shelf Analytics performance dashboard

We work with you to build the right capabilities to drive digital commerce transformation.

Ongoing Training and Support

Connecting teams to deliver

Keeping everyone informed

Governance and roadmap development

Insight and Market Intelligence

We work with your teams to build the eCommerce skills and knowledge needed to get the most from our insights.

From monthly workshops to tailored market support we guide your teams to the end result.

We bring organisations together to help drive focus and deliver your eCommerce objectives.

By sharing best practice across your business, we can help drive greater agility and performance at pace .

We provide information support hubs for our clients, giving everyone who uses our service access to a central resource for the latest information from e.fundamentals.

From How to Guides, new eBooks, eLearning key contacts and more.  We keep you winning.

We are passionate about ensuring our clients have a voice and that, as your eCommerce partner, we work together to grow our product with you.

From service desk to support to monthly governance sessions, we offer complete transparency. 

Our insight team are eCommerce specialists.

From helping you understand how we are delivering commercial ROI through our service, to their market and category knowledge reports.  

We deliver the analysis that helps you build category strategy and influence retailer decision making. 

Here's what our clients have to say

I have been very impressed with the service and account management. e.fundamentals always keep me up to date, are quick to answer any ad hoc questions, and give support on specific retailer insights which is helping to inform decisions.
Tamsin Addy 
Online Manager

Download our latest eBook

Digital Commerce Decoded - How to gain a competitive advantage on the digital shelf

We help you bring your digital shelf category strategy to life

A winning team, Organisational Growth

No matter your organisational size or objectives our solution is designed to bring data and customer success hand in hand.

By bringing departments and teams together we empower teams to have a single comprehensive and accurate source of insight on performance. Our unique ability to then share learnings and empower capability in teams helps drive a winning strategy that meets your business needs.

Local Support

Our teams operate internationally but with a local focus on our clients.

With domestic based support teams in the US and Europe we are on hand to help your teams see the true value of the ecommerce opportunity come to life for your brands and markets.

Build great relationships

Our service is fundamentally different to our competitors in that we work to build and foster internal best ways of working that deliver the best results possible from your online channel.

In addition we enable teams to learn how to leverage digital shelf data to drive internal and external partner conversations.

we don't restrict access to growth

We don’t do license fees, we want everyone to have access to data that can drive your business performance forward. Unlimited users is our standard.

With our central customer information hub your teams can access up to date relevant insights and events that keeps teams winning on the digital shelf. Included on our portals are dedicated e-learning, eBooks and support contacts. So when someone wants to use our platform the information to get them started is already available so they can get up to speed quickly.

Want the expertise to win?

Talk to our team today about building your team to win with actionable digital shelf insights.

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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Suite 1700, 
+1312 416 8580



20 St Thomas Street, 
2nd Floor Runway East,

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