Learn from the shoppers voice

Rating and Review Insights  

Identify the underperforming products, understand the impact on shoppers and your product visibility in eCommerce.

Monitor your Digital Shelf Product reviews

Use shopper reviews frequently to adjust and optimize your digital shelf marketing strategy.

360° Monitoring

Take advantage of an at-a-glance dashboard summarizing shopper ratings and reviews at all levels, from category to SKU, and from own label to branded. This feature highlights average scores and star ratings across SKU groups and your retailers. Check this data also for your top 5 competitors.

Review Deep Dive

Drill deep into each product to see and respond to specific shopper comments left against your products. Use these insights to improve brand visibility or as an alert to review manipulation activity.
product review and rating analytics

User-influenced product content

Showing your shoppers that you care about their feedback helps build brand loyalty.

Build shopper trust

Get notified when your product has a new rating or review, understand the sentiment and escalate if needed. Respond and act on feedback to fuel your future brand ambassadors.

eCommerce-first new product launches

Launch a product on the digital shelf and see shopper reactions almost in real-time. Use the insights to course-correct initial assumptions from the development phase.

Competitor ratings and reviews

Understand how your category competitors are being rated. Their reviews might spark ideas for how to improve your SKUs.
Several studies confirm that not only shoppers trust online reviews as much as personal recommendations, they’re also having a real impact in changing their buying decisions. With automated insights, shopper marketers can stay at the front foot with their marketing efforts knowing exactly which part of the content or even product to improve.
Amanda Critchely
Amanda Critchely, Customer Success Director

Competitor ratings and reviews

Understand how your category competitors are being rated. 

Benchmark and take inspiration

Monitor how your competitors’ SKUs are being reviewed and how shoppers are using them. These insights might spark ideas for how to improve SKU details at your end. Having access to your top 5 competitors allows you to benchmark your brand visibility as the shopper sees it.

Flood your digital shelf with sales. Take a quick demo

Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

View Our Most Popular resources to help you learn and win on the digital shelf.

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The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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