Smart Pricing and Promotions

Monitor category & channel price changes

Accurate retail pricing data to help you get the right mix of pricing across key retailers on the digital shelf.

Observe every SKU, price point, and promotion in your category

monitor price changes on the digital shelf

Monitor pricing

Your tailored dashboard delivers a total category view of price activity across multiple retailers. Instantly see price moves and competitive activity.

Price changes

End the need to manually check prices. Get up to date reporting on category pricing shifts on your SKUs.

Price promotions

Monitor and audit correct implementation of promotions you’ve agreed with retailers. Get an instant picture of competitor activity.

Price alerts

Receive automated and customized email alerts about pricing changes.
"I have been very impressed with the service and account management. e.fundamentals always keep me up to date, are quick to answer any ad hoc questions, and give support on specific retailer insights which is helping to inform decisions."

Tamsin Addy
Online Manager, AB World Foods

Pricing architecture

Understand pricing architecture among different retailers, and ensure your product assortment mix appeals to shoppers in line with your strategic price brackets.


With clear visibility and an early warning system, you can see how your brand is delivering value to shoppers

Pricing corridors

Avoid consumer trade-down and volume sales decreases caused by incorrect pricing structures. We’ll help you ensure multi-packs always drive better value versus single SKUs bought multiple times.


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

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e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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