Execute your category vision

Intelligence for category focused thinking 

We give you the actionable insights data to support your brand and retailer category growth.
digital shelf category management

Know how best to deploy your category strategy

Our data helps you better understand retailer activity, trade opportunities and category execution alignment. 
execute your ecommerce strategy

Know your retailer

Know which retailers are supporting your brand strategy, and use data to drive change.

Align your category drivers with retailer partners to create smart promotional campaigns.
Digital shelf category drivers screenshot

Identify Trade Up Opportunities

Identify areas to drive trade-up within your brand portfolio, and make sure you are maximizing your search position across all categories.

Configure to get daily insights on how category drivers are adjusting across retailers across your category.

Grab the ebook 

Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf. 

eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021. 
eCommerce strategy 2021


Book a free expert demo of our Digital Shelf Analytics platform now.

One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



444 West Lake Street, 
Suite 1700, 
+1312 416 8580



20 St Thomas Street, 
2nd Floor Runway East,

Members of

Copyright © 2020 – e.fundamentals (Inc) Ltd All Right Reserved Reg No. 11020663