Baby Food Category Report 2020

Our latest insights report focusing on the baby food category across the digital shelf shows how major retailers are performing online against nine influential shopping criteria that shoppers care about.

Included in this report:

• Understanding what retailers perform well against 9 key criteria.
• Understand the growth potential in premiumisation.
• Understand how brands can reach more shoppers through disruptive categorisation.
• Learn about key trends and tactics to capture new customers online.