How to bring your category strategy to life on the digital shelf
Learn why taking a category perspective can deliver better performance on the digital shelf. See how to this can be done practically to deliver returns for both brands and retail partners.
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Presented by:
John Maltman — 2021
Register to Watch On Demand
Why Watch?
FMCG brands are working hard to build winning positions on retailer’s digital shelves. Many are failing to leverage one of their biggest assets, their category expertise, to collaborate with retailers to build and execute category growth strategies through their online stores.
Much of the early focus on the digital shelf has been around content and search and this work needs to continue but it is no longer sufficient.
Key Talking Points:
During this session e.fundamentals CEO John Maltman will set out the case for taking a category perspective and demonstrate how this can be done practically and deliver great returns to both the brands and their retail partners.
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