About e.fundamentals
Helping CPG brands unlock eCommerce Growth
We transform the knowledge, decision making & agility of brands online through actionable data and expert-led digital commerce insights.
Our Purpose
Our purpose is to make digital commerce a truly rewarding experience for brands, their customers and their consumers.
Selling online creates a wonderful opportunity to offer great products to people all over the world, but in so many cases it's done poorly, resulting in weak results for brands and a frustrating experience for consumers.
We're here to help transform that experience - to help brands decide the optimal combination of product mix, pricing, promotion and presence to ensure that shoppers can easily find, desire and buy them in online stores.
We're here to help transform that experience - to help brands decide the optimal combination of product mix, pricing, promotion and presence to ensure that shoppers can easily find, desire and buy them in online stores.
Our Story
John Maltman, founder and CEO of e.fundamentals built a corporate career in FMCG sales and general management with global giants Procter & Gamble, PepsiCo and Asda Walmart before stepping into the world of digital start-ups.
Frustrated with the CPG industry’s weak reaction to the enormous opportunities presented by online shopping, John decided to apply his deep client-side knowledge and technological problem-solving skills to build the ultimate service for clients who want to win online.
Careers
Shape the eCommerce future.
Data Focused, Innovation Driven, Always Ambitious?
e.fundamentals is building the future of eCommerce with our next-generation Digital Shelf Analytics Platform. Want to join us?
Global Partnerships
Grow your business with e.fundamentals and accelerate your clients’ digital shelf performance.
TMS
Omnichannel 360 Merchandising
Fueling the DACH region with insights and the comprehensive monitoring and management of brands in an eCommerce landscape.
MSPS
Digital Shelf Optimisations
Providing actionable eCommerce insights to FMCG brands operating in Greece, Cyprus, Romania and Bulgaria that are keen to drive their online sales strategically and sustainably.
Praesidium
Intelligent eCommerce Insights
Helping global brands with a presence in the Italian market, to connect with their customers and be the first to take eCommerce solutions to Italian retailers.
Meet the e.fundamentals leadership team
John Maltman
Chief Executive Officer
A successful career with blue-chip FMCG companies (Procter & Gamble, PepsiCo and Asda Walmart) complemented with leadership roles in high growth B2B technology and service businesses.
Darren Horne
VP Sales North America
A 30-year veteran in enterprise technology sales and management, Recent experience has been with Mobify, a modern web storefront for headless commerce empowering enterprise retailers to continuously innovate their digital experience.
Greg Urquhart
Chief Technology Officer
As the Director for Product Delivery at Skyscanner, the travel fare aggregator site, Greg was instrumental in scaling the Product and Growth teams from around 60 people in Edinburgh to around 650 people in 7 countries in Europe and the Far East. The success of the teams led to the £1.4bn acquisition of Skyscanner by CTrip.
Stephanie Rubin
Customer Success Director North America
Steph's 16 years of experience building sales and insights at General Mills and Procter & Gamble. She has led Sales Strategy, eCommerce, Shopper Insights, Category Management, and New Product and Category introductions for large and iconic CPG brands.
Jo Campbell
VP Commercial Partnerships
Jo brings with her a wealth of commercial CPG experience from more than 15 years working for major CPG brand owners Procter & Gamble, and subsequently at Kraft Heinz, coupled with more recent experience as co-founder of a tech start up.
Cheryl Haggerty
VP Customer Success
Cheryl has 25 years experience of delivering revenue and profit growth for major brand-owners in FMCG, consumer electronics, health and beauty. She has worked across the full spectrum of sales and marketing, from field marketing agencies, to contact centres, experiential & omnichannel personalisation.
Ewan Patrick
Chief Financial Officer
Ewan leverages over 20 years of international experience in cross-border and capital market transactions, business development and market entry. With a global career experience operating across 26 countries.
Jordan Dick
Director of Engineering
Over 15 years of experience in Software Engineering Jordan has worked in many different sectors in a rapidly evolving industry. He is an expert in incrementally delivering complex systems for a range of specialist areas. Jordan leads our Engineering teams to maintain, design and continuously deliver new features to the e.fundamentals platform.
A global presence
United Kingdom: London
20 St Thomas Street, 2nd Floor Runway East, London, SE1 9RS
United States: Chicago
444 West Lake Street, Suite 1700, Illinois, Chicago, 60606
GOT 30 MINUTES TO SPARE?
Book a free expert demo of our Digital Shelf Analytics platform now.
One size does not fit all – we know that your company will have unique needs and we’re here to help configure our platform and reporting to focus on the measures your business cares about most.
View Our Most Popular resources to help you learn and win on the digital shelf.
The Ultimate Guide to Content Management on the Digital Shelf
Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.
The Digital Shelf Cast - Listen to our latest episode
A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.
Digital Shelf Analytics - Buyers Guide
Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics.
