Our Team

John has built a successful 30+ years career with blue-chip FMCG companies (Procter & Gamble, PepsiCo and Asda Walmart) complemented with leadership roles in high growth B2B technology and service businesses before building his own start-up e.fundamentals.

Stephanie has over 16 years of experience building sales and insights at General Mills and Procter & Gamble. She has led sales strategies, eCommerce, shopper insights, category management teams as well as new product and category introductions for some of the world's largest and iconic CPG brands.

Jo brings with her a wealth of commercial CPG experience from more than 15 years working for and leading within major CPG brand owner Procter & Gamble and subsequently at Kraft Heinz. This is coupled with her latest experience as co-founder of her own tech start up.

With over 15 years of experience in software engineering, Jordan has worked across different sectors in a rapidly evolving industry. He is an expert in incrementally delivering complex systems for a range of specialist areas. He leads our engineering teams to maintain, design and continuously innovate the e.fundamentals platform.

Cheryl has 25 years experience of delivering revenue and profit growth for major brand-owners in FMCG, consumer electronics, health and beauty. She has worked across the full spectrum of sales and marketing, from field marketing agencies, to contact centres, experiential & omnichannel personalisation.

Ewan leverages over 20 years of international experience in cross-border and capital market transactions, business development and market entry. With a global career experience operating across 26 countries.