Brilliant Basics
Best in class insights and scoring for your digital shelf content.
Monitor brand standards, compliance and the key drivers to your brands online visibility across major online retailers.
With Brilliant Basics, we help you:
OPTIMISE YOUR CONTENT
Are your products being shown with the right imagery, titles and descriptions? With Fix the Basics, we help you stay on top and score your product content
Ensure brand standards
Unlike others, we give you a comprehensive category view of data, see what your competitors are doing, act faster, smarter and with confidence.
Drive product visibility
We will build our Digital commerce analytics with the category data and insights in your preferred terminology. Ensuring your teams can ingest data quickly and in a method that caters to business needs across all international and local markets.
Discover how our platform helps you:
Drive your commercials
See retailer assortment, availability and promotional activity at a glance with access to your category’s entire data. We don’t limit SKUs.
Strategise for growth
We know one size does not fit all so we’ll help you unlock the secrets to what drives your visibility and conversion across your retailers worldwide.
Customer Support that gets results
e.fundamentals gives you a dedicated Customer Success Manager supported by a team of in-house eCommerce experts. They’re here to help you get the most from our platform, the support is anything but basic.
Grab the ebook
Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf.
eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021.
Tailored and Relevant for all teams
Our platform is built to be highly relevant. Offering actionable insights relevant to the job roles and functions across your organisation. Explore how these teams can apply our eCommerce analytics to fuel category growth:
eCommerce
Delivering key metrics to eCommerce teams that help determine category trends to fuel online growth.
Marketing
Insights designed to help marketers ensure brand consistency across all omnichannel touchpoints.
Sales
Equip front line sales and account teams with the insights to deliver profitable revenue and sales growth.
Category managers
Data insights that help teams better understand category drivers and the quality of category strategy execution across retailers.
Shopper insights
Automated data delivery on NPD launches and Shopper feedback that enable teams to take profitable actions.
View Our Most Popular resources to help you learn and win on the digital shelf.
The Ultimate Guide to Content Management on the Digital Shelf
Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.
The Digital Shelf Cast - Listen to our latest episode
A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.
Digital Shelf Analytics - Buyers Guide
Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics.
