Drive Your Commercials

We designed the insights that help you make the commercial difference.

One solution to help you monitor pricing and promotions, advertising effectiveness, product availability and assortment.

Key features designed around your need to:

Monitor price changes

Get a category view of pricing data and insights for all brands across multiple online retailers as part of our Smart pricing and promotions fundamental.

Promote effectively

Use our category insights to measure and optimise your promotional campaigns. With a visualised full-category calendar view in our Winning campaigns fundamental.

Track display banners

Get the data you need to measure the effectiveness of your digital media activity across multiple retailers. You can also use this data to improve retailer media planning and efficiency.

Optimise omnichannel product Assortment 

Monitor and audit your product assortment on the digital shelf with data which shows a category view on the volume and range of SKUs being listed in your key retailers.

Manage product Availability

Our daily insights help you monitor SKU-level availability on the digital shelf across multiple retailers, and avoid out-of-stocks where possible. This feature is part of our Deliver value that counts fundamental.

Discover more ways e.fundamentals helps you succeed online:

Brilliant basics

Monitor brand standards, compliance, and the key drivers to your brands’ online visibility across major online retailers.

Strategise for growth

We know one size does not fit all so we’ll help you unlock the secrets to what drives your visibility and conversion across your retailers worldwide.

Tailored and Relevant for all teams

Our insights not only help you drive commercial performance but they help teams across your business optimise omnichannel performance :


Delivering key metrics to eCommerce teams that help determine category trends to fuel online growth.


Insights designed to help marketers ensure brand consistency across all omnichannel touchpoints.


Equip front line sales and account teams with the insights to deliver profitable revenue and sales growth.

Category managers

Data insights that help teams better understand category drivers and the quality of category strategy execution across retailers.

Shopper insights

Automated data delivery on NPD launches and Shopper feedback that enable teams to take profitable actions.

Grab the ebook 

Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf. 

eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021. 
eCommerce strategy 2021


Book a free expert demo of our Digital Shelf Analytics platform now.

Let us show you how every insight in our platform provides an opportunity to unlock category sales and share online.

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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