Real-time data provides promotional activity analytics for the total category across multiple retailers which can be used to improve your campaign KPIs.

Audit your online promotional content across all categories, brands and retailers. Identify opportunities and gaps to optimize your plan to drive more sales.

Deliver category leadership using data which gives you a multiple-brand and retailer view of promotions over time. The SKU-level data provides you with details on length of promotion, depth of deal and the number of brands within the category on offer at the same time. Use this data as part of your brands’ joint business planning and quarterly reviews with retailers, and to help you plan year-on-year activity to grow.

Understand your competitor activity over time and how this affects your brand’s promotion strategy. By using historical data to evaluate promotions, you can shape future opportunities when planning your activity.