How brands & retailers can adjust to changes in the eCommerce landscape
Join our Customer Success team and AB World Foods Alice Gheissari discuss and disclose the key tactics FMCG brands can be applying today to adapt to the rapid changes as a result of "new normal" form of online shopping.
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e.fundamentals — 2020
2020 has seen a dramatic rise in eCommerce with click and collect, online grocery and Amazon services experiencing huge periods of growth. As new shoppers adapt their shopping habits brands need to know how to react, adapt and optimise to drive category growth in legacy and new digital commerce formats.
Join our Customer Success team and AB World Foods Alice Gheissari to discuss and disclose the key tactics FMCG brands can be applying today to adapt to the rapid changes as a result of the "new normal" form of online shopping.
Watch our webinar to learn more about:
- How Online Grocery demand is changing
- What the "New Normal" is
- What three changes are happening now
- Brand Opportunities across visibility, signposting and practicalities to engage first time shoppers
- Tips and actions to address changing basket behaviours
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