How to adapt your CPG for the Digital Shelf

What does it take to win online? This playbook sets out to
answer this question and give clear recommendations.

The 5 key insights you’ll get from this timely playbook:

  • The key changes in shopper behavior currently impacting CPG brands and online adoption.
  • How CPGs can bridge the prevailing skills and eCommerce knowledge gaps to execute effectively online.
  • How CPGs and Retailers together will need to play their part to grow online including Google. 
  • The fundamental building blocks for a successful eCommerce strategy.
  • The tech stack and workflow recommendations to arrest growth on the Digital Shelf for the present and future.
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Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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