Bahlsen, a German biscuit manufacturer, chose e.fundamentals digital shelf analytics platform and expertise to help drive its eCommerce sales growth across major UK grocery retailers. The objective for e.fundamentals was to help identify and build Bahlsen’s competitive advantage and evolve the teams’ eCommerce capabilities to drive category leadership.
e.fundamentals’ focused on surfacing the key focus areas for optimizing the manufacturer's product presence online. Through the data gathered in the e.fundamentlas platform, e.fundamentals and Bahlsen were able to identify and benchmark current visibility performance in the category and identify where improvements could be made.
To improve visibility for Bahlsen our technology and expertise supported them to take action across three key workstreams:
Utilizing the full category data insights from the e.fundamentals platform and combining it with the eCommerce expertise of the Customer Success team at e.fundamentals, Bahlsen optimized its online performance in a matter of weeks. Creating and collaborating on three key workstreams that focused on improving product detail page content, the partnership delivered an ROI of 8:1.
“Working with e.fundamentals means we not only have access to full category data, but also ongoing, strategic support. Together we’ve identified and implemented new ecommerce standards so shoppers get the best experience of Bahlsen online.”— Juliene Lacrampe, Senior Trade Marketing Manager UK & IR Bahlsen
Ecommerce platform enables consumer brands to grow market share profitably in today’s inflationary and supply-constrained environment through intelligent automation, supporting over 450 omnichannel retailers in 41 countries.
e.fundamentals has been acquired by CommerceIQ, the leading Retail Ecommerce Management Platform, headquartered in Palo Alto, California. Consumer brands can now harness one global software platform to power profitable market share growth across all major retailers.
As tensions run high between retailers and suppliers, CPGs need to be smarter than ever about strategic pricing. Here’s how to use digital shelf analytics to hold your own in tough negotiations.
This post has been updated and was originally published March 30, 2021. It's time CPGs get ready to win on Instacart. So read and learn: What's all the hype around…
This post has been updated and was originally published May 14, 2020. Consumer goods companies (CPG) continue to grapple with enormous shifts to the industry as the eCommerce boom continues…