Digital Commerce Strategy

As tensions run high between retailers and suppliers, CPGs need to be smarter than ever about strategic pricing. Here’s how to use digital shelf analytics to hold your own in tough negotiations.

This post has been updated and was originally published March 30, 2021. It's time CPGs get ready to win on Instacart. So read and learn: What's all the hype around…

This post has been updated and was originally published May 14, 2020. Consumer goods companies (CPG) continue to grapple with enormous shifts to the industry as the eCommerce boom continues…

Category management has changed. We've highlighted the 5 tactics to help you scale your growth on the digital shelf at speed.

Little attention has been paid to what the shift to online means for CPG category managers. We've summarized the 5 principles for successful online category management.

According to a recent survey by the Path to Purchase Institute,  53% of shopper marketing teams report into marketing and 33% report into sales. For a relatively mature discipline across…

Jo Campbell, e.fundamentals SVP of Operations sits down with The FMCG Guys podcast to discuss what data really matters to CPG eCommerce success.

Read our summary of what digital shelf analytics is and why they're an indispensable tool for brand owners looking to grow their category share online.

Trade spend is notoriously prone to inefficiencies, but smart revenue management backed by digital shelf analytics can help dramatically eliminate waste. Read on to learn how.

Retail media advertising is exploding and the space is evolving so rapidly that it’s hard for brands to keep pace. Listen to Ben Taylor, EMEA Head of Omni-channel Commerce at…

We've summarized what brands can do to keep their category position online in light of the new rules impacting not only in store but also online grocery.

The product detail page is a huge driver of brand success on the digital shelf. With retailers constantly evolving their eCommerce sites, read what’s key to protect your brand equity and online sales.