Digital Commerce Strategy

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Changing your Digital Shelf Analytics Vendor: 3 Things Smart CPGs Get Right

CPGs are under great pressure to adjust team capabilities and tools quickly to retain category share online. We summarized three things that matter when sourcing and transitioning Digital Shelf Analytics vendors.

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Driving Digital Shelf Growth with Enhanced Global Retailer Coverage

We’re committed to enabling our clients advance their Digital Shelf performance through the continuous expansion of our global retailer coverage and category expertise. Find out if we cover your markets yet. Chances are we do!

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How to build a world class CPG ecommerce team #8

The need to accelerate CPG's digital capabilities has never been greater, but how do you do it? Listen in as Todd Hassenfelt, Sr Director of Ecommerce at Simple Mills, shares his top tips.

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How to win on Instacart #7

This episode covers all things Instacart. Kiri Masters shares her insights on what CPGs need to know to succeed on Instacart today and in the future.

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How To Deliver Effective Content On The Digital Shelf

The 'findability' of your product online is critical to conversion. Watch our webinar and learn how to generate product content excellence with DSA and a PIM system.

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The new rules of omnichannel: how to make bricks and clicks add up

The imperative to embrace eGrocery omnichannel strategies isn't going anywhere so we've summarized our view how brands and retailers can make bricks and clicks add up.

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How to run an RFP for digital shelf analytics

CPG teams typically run a request for proposal when looking for a digital shelf analytics vendor. We've summarized what's key to making this process smooth and cost effective.

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The Ultimate Guide to Content Management on the Digital Shelf

Download our FREE Guide to Content Management on the Digital Shelf The ‘findability’ of your product is critical to conversion. If shoppers can't find your product, the switch to your…

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It takes more than ecommerce skills: How to upskill CPG teams for ecommerce success

eGrocery is evolving at eye-watering speed, but does your team have the skills to make the most of the online opportunity? Read on and learn: Why CPG businesses need to…

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Ratings & reviews: How to turbocharge CPG eCommerce success #6

In this episode we’re taking a deep dive into online ratings and reviews: why they matter to CPG ecommerce success and how brands can leverage them to supercharge sales online.

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The CPG post-pandemic outlook: 5 trends that will shape the industry #5

Together with the Consumer Brands Association we're looking at 5 key trends that will shape the CPG industry post-pandemic.

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What’s next in e-commerce? How to bring category strategy to life on the digital shelf

Until last year, CPG’s strategy meetings would typically review sales and marketing data to define how to boost sales in-store. Today, brand leaders need to understand how to grow sales…

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View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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