UK Shopper Insights Report 2020

“Brands can no longer afford to postpone focus on their online performance.”

John Maltman - CEO of e.fundamentals

The pandemic has changed the way we shop. eCommerce has moved from being an evolutionary process to a revolution of convenience across the world and driven engagement in a diversity of age groups and shopper types.

What you’ll get from the report:

• Deep insights into the accelerated shift to online grocery shopping during lockdown in the UK
• An understanding of evolving shopper behaviour and high-growth segments
• Details on the emerging shopper intentions for continued online grocery shopping spend
• Clear recommendations on the core components of delivering a great customer experience through digital commerce

Brands need to determine the strategies and tactics to deploy now on the digital shelf, abandoning pre-covid omnichannel roadmaps and shift the focus on equipping sales and marketing teams with the tools and workflows needed to drive eCommerce efficiencies.