UK Shopper Insights Report 2020

“Brands can no longer afford to postpone focus on their online performance.”

John Maltman - CEO of e.fundamentals

The pandemic has changed the way we shop. eCommerce has moved from being an evolutionary process to a revolution of convenience across the world and driven engagement in a diversity of age groups and shopper types.

What you’ll get from the report:

  • Deep insights into the accelerated shift to online grocery shopping during lockdown in the UK
  • An understanding of evolving shopper behaviour and high-growth segments
  • Details on the emerging shopper intentions for continued online grocery shopping spend
  • Clear recommendations on the core components of delivering a great customer experience through digital commerce

Brands need to determine the strategies and tactics to deploy now on the digital shelf, abandoning pre-covid omnichannel roadmaps and shift the focus on equipping sales and marketing teams with the tools and workflows needed to drive eCommerce efficiencies.

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e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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