Seize the opportunity with Digital Shelf analytics for wholesale

The Digital Shelf solution to unlock growth across wholesale and food service. Gain competitive advantage with actionable digital shelf performance measurement.

Why we are the right partner

We are fundamentally different, offering three key promises that ensure you gain a competitive advantage in wholesale ecommerce.

Actionable Insights

With our World Class Customer Success Model, 3,000 hours of dedicated support included as standard. Fuelling teams for growth.

Best Platform

Our service is built by seasoned CPGs who know how to win online. A full Category view, intuitive data tailored to job roles and functions.

Committed to Results

We have a playbook for eCommerce success that delivers real results when acted on, our customers love us and we are the only provider to promise an ROI.

The Digital Shelf Wholesale coverage you've been waiting for.

Ensure you have full visibility of your wholesale performance with full wholesaler data coverage.

Best platforM

Win in online wholesale with e.fundamentals  

Get the content right, price & promote effectively, range it and make it visible.  
Digital Shelf - Fix the Basics

Fix the basics

Track non-compliant product content, and optimise & audit your digital shelf content to maximise sales vs competitors.
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Easy to buy

Are your products ranking in retailer search? Measure your share of shelf and identify opportunities to drive visibility. 
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Smart Pricing 

Smart pricing provides visibility
by SKU of changes in pricing
across the entire category with alerts to your inbox.
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Sell the benefits 

Ensure your brand messaging across all your SKUs is optimised to drive visibility and brand compliance across your key retailers.  
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winning campaigns - digital banner ad tracking analytics

Winning campaigns

Category and competitor promotions insights. Track your promotions are active and measure share of media.
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deliver value that counts

Deliver value that counts

Assortment and availability insights, identify gaps in your offering and measure your share, avoid delisting and get store by store level analytics.
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Digital Shelf Decoded 2021

Download our Latest eBook

e.fundamentals is the eCommerce insight platform that CPG companies use to empower their teams, transform sales and profit performance in online stores.

The Best Platform for Wholesale growth

Why e.fundamentals is the perfect partner

Our wholesale analytics and insights platform enables FMCG brands to get the actionable intelligence needed to unlock ROI.
wholesale ecommerce analytics platform dashboard

Comprehensive Digital Commerce Insights

A solution built for CPG teams to transform Digital Shelf performance in wholesale. 

You need the data that tells you exactly which actions to take to drive your brands’ online growth without wasting time gathering data manually from multiple sources.

We give CPG brands the tools and insights to drive sales and profit via online wholesalers.
Monitor Wholesale Product content

Tailored to your commercial objectives

Our fundamentals framework is the most precise, accurate, and intuitive wholesale analytics insights solution.

For brands looking to secure an ROI from their wholesale channels, you’ll get actionable analytics in a language your sales, eCommerce and marketing teams can understand. We enable them to beat their commercial goals through accurate, daily scoring and reporting presented in the market’s most intuitive dashboard.
wholesale analytics pricing insights

Optimise, implement and monitor wholesale performance

Every insight is an opportunity to improve product performance online. 

A complete category view enables you to understand not only your performance; it helps you monitor and understand competitor’s activity, too.
Understand pricing and SKU variants by wholesaler and individual performance, and be alerted any time price changes occur in your category. Optimise your assortment mix and product availability. Performance scoring directs you to areas where you have an opportunity to increase revenue.

Grab the ebook 

Digital Commerce 2021 Decoded - How to get competitive advantage on the digital shelf. 

eCommerce Performance analytics is critical for CPG growth. Learn how the right Digital Shelf Analytics platform can drive your digital commerce performance in 2021. 
eCommerce strategy 2021

Tailored and relevant for all teams

Our platform is built to be highly relevant. Offering actionable insights relevant to the job roles and functions across your organisation. Explore how these teams can apply our eCommerce analytics to fuel category growth:


Delivering key metrics to eCommerce teams that help determine category trends to fuel online growth.


Insights designed to help marketers ensure brand consistency across all omnichannel touchpoints.


Equip front line sales and account teams with the insights to deliver profitable revenue and sales growth.

Category managers

Data insights that help teams better understand category drivers and the quality of category strategy execution across retailers.

Shopper insights

Automated data delivery on NPD launches and Shopper feedback that enable teams to take profitable actions.

Got 30 minutes to spare?

Book a demo of our Wholesale Analytics platform

Discover the features first hand and let us show you how we deliver tangible growth for the worlds largest CPG brands with key wholesalers.

View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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