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Baby Food Category Report 2020

Best place to shop online for baby food is Asda, shows report from e.fundamentals Our latest Baby Food category report 2020 compares the online offerings of the UK’s major retailers against…

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10 Facts on Online Sales and eRetail to win the eCommerce analytics race

eCommerce sales were responsible for $2.3 trillion worldwide in 2020, and it is expected to be nearly doubled by 2021. The focus on customer experience and implementing strong omnichannel strategies has…

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Frozen Food Category Report

A £15m opportunity for Frozen Foods sales online Analysis from e.fundamentals Insight Manager Helen Thomas, "Premiumisation is a key category growth driver across grocery in general, but in particular for…

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Weetabix signs up to wholesale analytics from e.fundamentals to help drive online sales

London, 31 October 2019 - Global cereal producer Weetabix Food Company has signed up to e.fundamentals’ wholesale analytics to monitor and optimise its online sales performance through wholesale and out-of-home…

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e.fundamentals secures £5.3 million investment

e.fundamentals secures £5.3 million investment to drive international expansion of market-leading eCommerce analytics service London, Mon 21 Oct 2019 London and Edinburgh-based e.fundamentals is a market-leading eCommerce analytics platform that…

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Global tea brand Twinings chooses e.fundamentals to help boost eCommerce

London, 8 August 2019 – World-famous tea brand Twinings has chosen eCommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites. Twinings becomes…

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6 Seasonal Promotion Insights - Suncare category

Competitive advantage is crucial for brands in seasonal categories like Suncare, where ambitious promotional campaigns have to dominate share of voice during the crucial peak sales period. There is a lot that…

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Leading FMCG brands Weetabix and HiPP sign up to e.fundamentals to help drive online sales

Brands invest in eCommerce analytics platform to boost their online sales performance London, 4 Mar 2019 – Major FMCG brands Weetabix and HiPP Organic have signed up to eCommerce analytics…

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The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

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A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.



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