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As recently reported by The Grocer, supermarket leaders have called on the industry to supply better digital shelf data for their products to cope with the continued rise in online…

Never before have brand owners felt the need to discard their long term plans, roll up their sleeves and try to understand how to grow their sales online. In the…

As a brand owner selling through online retail websites like Tesco, Amazon and Walmart, now more than ever do you need retail insight data to help make the right decisions…

The surge in grocery demand combined with supermarket accessibility restrictions has made shoppers turn to the convenience of ordering online establishing a new normal during lockdown. With eCommerce unlikely to…

As a company dedicated to supporting growth driven CPG brands with actionable, easy to understand ecommerce insights and analytics, we’ve developed a new feature within our deliver value that counts…

If brands and retailers have learned anything from the present-day challenges, it would be that things at times take unexpected turns. More so, that these might be revolutionary. Together with…

Pladis Global has chosen to partner with e.fundamentals to to optimise its ecommerce growth strategy across online retailers in the UK.

Consumer behaviour is changing at unequalled speed with online shopping at the core. The time is now for brand leaders to take action using analytics to increase online product visibility on the digital shelf.

e.fundamentals has appointed Jo Campbell to join the company as Commercial Director. She brings with her a wealth of commercial CPG experience from more than 15 years with Procter & Gamble and Kraft Heinz.

Chocolate and sweets took a large share of the eCommerce sales for this holiday and category managers are looking at ways to optimise product performance online. We took a closer look at the products directly targeting the occasion in UK grocery and highlight tactics brand can take to gain share on the digital shelf.

Molson Coors, one of the world’s largest brewers, has partnered with ecommerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK. e.fundamentals’ service…

e.fundamentals launched a new service that allows brands to monitor and optimise their online sales performance through the wholesale channel.