Digital Commerce Solutions

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What data brands need to know from the Office for National Statistics

We’re taking a close look at the monthly data published by the Office for National Statistics (ONS) and what this means for retail brands.

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What Is Digital Shelf Optimisation?

Digital shelf optimisation refers to the continual process of perfecting a digital shelf. The result is a digital shelf that’s more efficient and prominent across e-retailers. Yet, how do you…

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How brands can support online growth through digital shelf management

As recently reported by The Grocer, supermarket leaders have called on the industry to supply better digital shelf data for their products to cope with the continued rise in online…

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How to build a stronger brand with eCommerce analytical tools, Part II

Never before have brand owners felt the need to discard their long term plans, roll up their sleeves and try to understand how to grow their sales online. In the…

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How to build a stronger brand with eCommerce analytical tools, Part 1

As a brand owner selling through online retail websites like Tesco, Amazon and Walmart, now more than ever do you need retail insight data to help make the right decisions…

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The importance of customer experience to grow retail brand performance online

The surge in grocery demand combined with supermarket accessibility restrictions has made shoppers turn to the convenience of ordering online establishing a new normal during lockdown. With eCommerce unlikely to…

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How to adjust your ecommerce strategy for the new normal online retail landscape

If brands and retailers have learned anything from the present-day challenges, it would be that things at times take unexpected turns. More so, that these might be revolutionary. Together with…

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6 Seasonal Promotion Insights - Suncare category

Competitive advantage is crucial for brands in seasonal categories like Suncare, where ambitious promotional campaigns have to dominate share of voice during the crucial peak sales period. There is a lot that…

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View Our Most Popular resources to help you learn and win on the digital shelf.

the ultimate guide to content management on the digital shelf thumb

The Ultimate Guide to Content Management on the Digital Shelf

Maximize ecommerce sales with optimized Content with our ultimate guide made in partnership with Salsify.

The Digital Shelf Cast - Listen to our latest episode

A monthly podcast for CPGS covering the latest trends in grocery and digital ecommerce.

Digital Shelf Analytics - Buyers Guide

Complimentary Gartner Report Download innovation insight for Digital Shelf Analytics. 
e.fundamentals is the leading digital shelf analytics  provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.

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