Digital Commerce Strategy

Listen to Stephanie Rubin, Director, Head of North America Customer Success at e.fundamentals and John Maltman, CEO e.fundamentals discuss key insights and actionable tips on kicking off 2021 with a bang.

Download our FREE Ecommerce Go-to-Market Toolkit — The CPG guide to launching new products in e-commerce. Launching a product online is different from in store but how? From setting meaningful…

Maximize product visibility and online sales in 2022 Download our eBook to learn how you can leverage digital shelf analytics to win in eCommerce at speed and scale. Reading this…

Listen to Jo Campbell, VP Commercial Partnerships at e.fundamentals and Mark Nitschke, Managing Director at TMS discuss the rise of eCommerce in Europe focusing on Germany. What is driving consumer behaviour and what do CPGs need to know to win in this market?

How do brands know how well their digital banners are performing? We've launched a new service to help CPG brands better understand banner activity and measure ROI from their eRetail Media spend.

If you’re a brand marketer or eCommerce manager and you’re not yet thinking about banner display advertising for grocery retail, your competitors are going to have a massive advantage when…

In this episode our guests John Maltman, CEO e.fundamentals and Ben Taylor, Head of Omni-channel Commerce at Publicis Commerce discuss the accelerated rise of eRetail Media, its myriad formats and the importance of retailer’ data transparency and accountability to give CPGs clarity for their ROI.

Feels like every year Prime Day starts a little earlier, doesn't it? So we might as well home in a little earlier on the 4 key things CPGs must do…

As brands and retailers across the world grapple with changes to their business due to the pandemic, one thing is clear: the shift to online will not revert back. Contrary,…

What are the challenges and opportunities for CPGs and retailers around this year's Black Friday? Our guests John Maltman, CEO e.fundamentals and Christian Hassold, VP EMEA Salsify explain how category growth on the digital shelf can be planned for with a holistic eCommerce strategy.

Do you give an equal amount of time to your digital shelf and physical retail performance?

Optimising your eCommerce Strategy for the lunchbox The lunch box is a £200 million opportunity brands shouldn't miss. Helen Thomas Insight Manager e.fundamentals Our latest eCommerce category insights assessed and ranked…