Blog

London, February — e.fundamentals, the digital shelf analytics provider, today announced a partnership with PepsiCo’s, Inc. (NASDAQ: PEP) ("PepsiCo") to power its eCommerce growth in Europe. The strategic partnership is…

How do brands know how well their digital banners are performing? We've launched a new service to help CPG brands better understand banner activity and measure ROI from their eRetail Media spend.

If you’re a brand marketer or eCommerce manager and you’re not yet thinking about banner display advertising for grocery retail, your competitors are going to have a massive advantage when…

Feels like every year Prime Day starts a little earlier, doesn't it? So we might as well home in a little earlier on the 4 key things CPGs must do…

Leading digital shelf analytics specialist e.fundamentals is excited to announce the appointment of new Group Chief Finance Officer Ewan Patrick to its leadership team.

As brands and retailers across the world grapple with changes to their business due to the pandemic, one thing is clear: the shift to online will not revert back. Contrary,…

World-leading digital shelf analytics provider e.fundamentals announces the appointment of two high-calibre additions to its senior leadership team to drive its North American business.

Do you give an equal amount of time to your digital shelf and physical retail performance?

In this blog post, we summarise the principal findings from the e.fundamentals / YouGov UK Shopper Insights Report 2020, the critical changes lockdown has brought onto consumers grocery shopping habits…

Brand Messaging, Stock Availability, Competitor Pricing, Competitor Promotions Digital shelf insights refer to the understanding we take from key retail metrics.

We’re taking a close look at the monthly data published by the Office for National Statistics (ONS) and what this means for retail brands.

Digital shelf optimisation refers to the continual process of perfecting a digital shelf. The result is a digital shelf that’s more efficient and prominent across e-retailers. Yet, how do you…